Tools »
In this section you will find articles discussing marketing tools. If you have related articles to submit, please visit the article submission page and follow the guidelines there. If you wish to sponsor this category, please visit the sponsor page. Thank you, and enjoy!
A Sample Chapter of Seal the Deal: The Essential Mindsets for Growing Your Professional Services Business
Click the red button at the bottom of the page to download the free sample chapter (first 70 pages of the book). Click the cover image to the right under Our Sponsors to purchase
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Assessment Instruments to be Used in Conjunction with Professional Coaching: A Resource List
The instruments in this document have been presented to illustrate the broad range of resources that are available for instrument-based coaching and to point to several places where an organizational coach might turn when
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Distinguishing Networking, Marketing, and Sales
This article includes a chart that shows you how to distinguish between networking, marketing and sales, the key terms of business development. ©2005. Suzi Pomerantz, Innovative Leadership International LLC. All rights reserved. Excerpted from
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Elements of Successful Client Meetings
This outline serves as a checklist for you when planning your sales meeting with a prospective client. Excerpted from Seal the Deal. Download attached outline by clicking or right clicking red button below. I.
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Google Buzz? That Stings!
After tons of emails asking me about my thoughts on Google Buzz, I thought I’d share them here. Google Buzz is a VERY bad idea. Why
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Handling Objections
It’s frustrating to call your prospects and hear all their smokescreens and reasons for why they can’t become a client now. This article lists strategies for handling objections. ©Suzi Pomerantz. All rights reserved. Excerpted
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IDEA LISTS: Visioning, Networking, Marketing, Sales
This marketing tool is a brainstorm kick-start, listing ideas you can try in the business development domains of Visioning, Networking, Marketing, and Sales. One way to write down what you want for your business
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Initial Prospective Client Meeting Success Strategies: Sample Client Meeting Interview Questions
I consult this list to prepare for my first meeting with a new client so all my attention is then directed at listening
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Key Guidelines to Grow Your Business by Referrals
You can build your entire business through referrals, and never have to make a cold call. Referrals require active relationship management, so that you are continually planting the seeds by sharing with everyone that
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Lessons Learned Meetings: Checklist to Guide the Conversation with Clients
The Lessons Learned Meeting is a structured interview with your clients and key decision-makers in the organization that takes place in the middle of the engagement as well as at the end
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