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In this section you will find articles discussing marketing tools. If you have related articles to submit, please visit the article submission page and follow the guidelines there. If you wish to sponsor this category, please visit the sponsor page. Thank you, and enjoy!



Seal the Deal: Networking in the Age of Social Media

Seal the Deal: Networking in the Age of Social Media

Suzi Pomerantz November 23, 2011 0

You can download the entire ebook: Seal the Deal Networking: How Coaches Connect with Leaders in the Age of Social Media,  by Suzi Pomerantz. We live in the Age of Social Media.  This e-book will

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What Is In Your Fab 5?

What Is In Your Fab 5?

Mary Anne Flanagan September 16, 2011 1

There is a pattern in acquiring talent that includes, “deep practice, ignition, and master coaching.”

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So You Want to be a Social Media Expert?

So You Want to be a Social Media Expert?

Shama Kabani August 31, 2011 0

What I DO want to do is give those who are genuinely interested in social media a few pointers in getting started.

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Why No One Will Fan Your Facebook Fan Page

Why No One Will Fan Your Facebook Fan Page

Shama Kabani August 29, 2011 0

Let’s face it. Your fan page is the equivalent of the party in college that no one wanted to attend.  Sure, your mom and best friend may be your fans. They may fan your

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Twitter Was NEVER a Social Networking Site: Proof!

Twitter Was NEVER a Social Networking Site: Proof!

Shama Kabani August 29, 2011 0

Ha! I love it when I am right. *Happy Dance!* For years, I have been explaining that Twitter was never in the social networking business. It was in the human search engine business. It

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Time Spent on Social Media Sites is Up 82%: Twitter and Facebook Lead the Pack

Time Spent on Social Media Sites is Up 82%: Twitter and Facebook Lead the Pack

Shama Kabani August 29, 2011 0

According to a study by The Neilsen Company, consumers spent 5.5 hours on social media sites like Facebook and Twitter in December 2009. Just three years ago, the average consumer spent 3. Key points

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Google Buzz? That Stings!

Google Buzz? That Stings!

Shama Kabani August 29, 2011 0

After tons of emails asking me about my thoughts on Google Buzz, I thought I’d share them here. Google Buzz is a VERY bad idea. Why

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Ten Coolest Marketing Trends of the Decade

Ten Coolest Marketing Trends of the Decade

Shama Kabani August 26, 2011 0

From a marketing perspective, this decade has been the most extraordinary in terms of not only how far we have come, but how differently we VIEW marketing itself.

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Assessment Instruments to be Used in Conjunction with Professional Coaching: A Resource List

Assessment Instruments to be Used in Conjunction with Professional Coaching: A Resource List

William Bergquist August 25, 2011 1

The instruments in this document have been presented to illustrate the broad range of resources that are available for instrument-based coaching and to point to several places where an organizational coach might turn when

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The Process of Selling

The Process of Selling

Inga Estes August 24, 2011 0

Here are four basic sales steps for the sales person in all of us, and they apply whether you’re concerned with “internal, informal” sales or “external, professional” selling.

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