Strategies »
In this section you will find articles discussing marketing strategies in the coaching profession. If you have related articles to submit, please visit the article submission page and follow the guidelines there. If you wish to sponsor this category, please visit the sponsor page. Thank you, and enjoy!
A Sample Chapter of Seal the Deal: The Essential Mindsets for Growing Your Professional Services Business
Click the red button at the bottom of the page to download the free sample chapter (first 70 pages of the book). Click the cover image to the right under Our Sponsors to purchase
Read More »Actual Results
In a world that is increasingly dependent upon the Internet, promotion has become increasingly important
Read More »Audio: Speakers can add Coaching to Repertoire
If you are in the Speaking Business, you can add Coaching as a revenue stream. In the interview below, Bill Cates interviews Suzi Pomerantz for the National Speaker’s Association VOE Series…Voices of Experts. Double
Read More »Authentic Marketing vs. Self Promotion
Many people are turned off by marketing because they see it as self-serving advertising aimed at taking money from people. I’ve seen loads of this type of shameless, self-promotion out there, and it’s a
Read More »Branding
Although branding falls squarely under the Marketing umbrella, it bears mentioning because it supports your networking and sales. In fact, branding can be a very effective tool for integrating your networking, marketing and sales.
Read More »Can Entrepreneurship Change the World?
There are plenty of opinions on where our economy is headed – not just in the US but globally. How do you save the world? Seth proposes being a linchpin (Linchpin: Are You Indispensable?).
Read More »Conscious Marketing
Get present to how you’re thinking, being, and doing to authentically grow your business. This article outlines the interdependent system of thinking, being, and doing that occurs in the life cycle of becoming a
Read More »Distinguishing Networking, Marketing, and Sales
This article includes a chart that shows you how to distinguish between networking, marketing and sales, the key terms of business development. ©2005. Suzi Pomerantz, Innovative Leadership International LLC. All rights reserved. Excerpted from
Read More »Elements of Successful Client Meetings
This outline serves as a checklist for you when planning your sales meeting with a prospective client. Excerpted from Seal the Deal. Download attached outline by clicking or right clicking red button below. I.
Read More »Google Buzz? That Stings!
After tons of emails asking me about my thoughts on Google Buzz, I thought I’d share them here. Google Buzz is a VERY bad idea. Why
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