Strategies »

In this section you will find articles discussing marketing strategies in the coaching profession. If you have related articles to submit, please visit the article submission page and follow the guidelines there. If you wish to sponsor this category, please visit the sponsor page. Thank you, and enjoy!



A Sample Chapter of Seal the Deal: The Essential Mindsets for Growing Your Professional Services Business

A Sample Chapter of Seal the Deal: The Essential Mindsets for Growing Your Professional Services Business

Suzi Pomerantz August 9, 2011 0

Click the red button at the bottom of the page to download the free sample chapter (first 70 pages of the book). Click the cover image to the right under Our Sponsors to purchase

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Actual Results

Actual Results

Joseph Baker January 19, 2012 0

In a world that is increasingly dependent upon the Internet, promotion has become increasingly important

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Audio: Speakers can add Coaching to Repertoire

Audio: Speakers can add Coaching to Repertoire

Suzi Pomerantz December 19, 2011 0

If you are in the Speaking Business, you can add Coaching as a revenue stream. In the interview below, Bill Cates interviews  Suzi Pomerantz for the National Speaker’s Association VOE Series…Voices of Experts. Double

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Authentic Marketing vs. Self Promotion

Authentic Marketing vs. Self Promotion

Paulette Rao August 10, 2011 0

Many people are turned off by marketing because they see it as self-serving advertising aimed at taking money from people. I’ve seen loads of this type of shameless, self-promotion out there, and it’s a

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Branding

Branding

Suzi Pomerantz August 15, 2011 0

Although branding falls squarely under the Marketing umbrella, it bears mentioning because it supports your networking and sales. In fact, branding can be a very effective tool for integrating your networking, marketing and sales.

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Can Entrepreneurship Change the World?

Can Entrepreneurship Change the World?

Shama Kabani August 29, 2011 0

There are plenty of opinions on where our economy is headed – not just in the US but globally. How do you save the world? Seth proposes being a linchpin (Linchpin: Are You Indispensable?).

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Conscious Marketing

Conscious Marketing

Paulette Rao August 15, 2011 0

Get present to how you’re thinking, being, and doing to authentically grow your business. This article outlines the interdependent system of thinking, being, and doing that occurs in the life cycle of becoming a

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Distinguishing Networking, Marketing, and Sales

Distinguishing Networking, Marketing, and Sales

Suzi Pomerantz August 17, 2011 0

This article includes a chart that shows you how to distinguish between networking, marketing and sales, the key terms of business development. ©2005. Suzi Pomerantz, Innovative Leadership International LLC. All rights reserved. Excerpted from

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Elements of Successful Client Meetings

Elements of Successful Client Meetings

Suzi Pomerantz August 16, 2011 0

This outline serves as a checklist for you when planning your sales meeting with a prospective client. Excerpted from Seal the Deal. Download attached outline by clicking or right clicking red button below. I.

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Google Buzz? That Stings!

Google Buzz? That Stings!

Shama Kabani August 29, 2011 0

After tons of emails asking me about my thoughts on Google Buzz, I thought I’d share them here. Google Buzz is a VERY bad idea. Why

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