Trends »

In this section you will find articles discussing marketing trends.If you have related articles to submit, please visit the article submission page and follow the guidelines there. If you wish to sponsor this category, please visit the sponsor page. Thank you, and enjoy!



An Independent, External Coach’s Perspective on the Trend of Coaching Supervision

An Independent, External Coach’s Perspective on the Trend of Coaching Supervision

Lisa Mallett March 26, 2015 12

I have been a successful, self-employed “single shingle” executive coach since 2002, and I keep abreast of trends and developments in our industry. I have been closely following and researching the coaching supervision trend

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The Marketing of Professional Coaching: An Eleven Year Perspective

The Marketing of Professional Coaching: An Eleven Year Perspective

John Lazar June 24, 2014 0

This article is about the marketing strategies over the past eleven years that have made the most sense given the changing landscape of professional coaching in the United States and throughout the world.

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The Internet Revolution

The Internet Revolution

CoachingWebsites January 13, 2014 0

With 634 million websites competing, the question is not do you need a website, the question is, are you marketing and leveraging your website effectively?

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Seal the Deal: Networking in the Age of Social Media

Seal the Deal: Networking in the Age of Social Media

Suzi Pomerantz November 23, 2011 0

You can download the entire ebook: Seal the Deal Networking: How Coaches Connect with Leaders in the Age of Social Media,  by Suzi Pomerantz. We live in the Age of Social Media.  This e-book will

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Why Social Media Marketing Comes Last

Why Social Media Marketing Comes Last

Shama Kabani August 29, 2011 0

Here is a typical conversation I have with prospective clients ALL the time. Mr. Prospect: We’d like to do some social media marketing. Me: Oh, great. Exactly, what are you looking for within social

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Why No One Will Fan Your Facebook Fan Page

Why No One Will Fan Your Facebook Fan Page

Shama Kabani August 29, 2011 0

Let’s face it. Your fan page is the equivalent of the party in college that no one wanted to attend.  Sure, your mom and best friend may be your fans. They may fan your

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Twitter Was NEVER a Social Networking Site: Proof!

Twitter Was NEVER a Social Networking Site: Proof!

Shama Kabani August 29, 2011 0

Ha! I love it when I am right. *Happy Dance!* For years, I have been explaining that Twitter was never in the social networking business. It was in the human search engine business. It

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Time Spent on Social Media Sites is Up 82%: Twitter and Facebook Lead the Pack

Time Spent on Social Media Sites is Up 82%: Twitter and Facebook Lead the Pack

Shama Kabani August 29, 2011 0

According to a study by The Neilsen Company, consumers spent 5.5 hours on social media sites like Facebook and Twitter in December 2009. Just three years ago, the average consumer spent 3. Key points

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How to Build Offline Relationships with Bloggers

How to Build Offline Relationships with Bloggers

Shama Kabani August 29, 2011 0

I recently had the pleasure of being invited to a dinner party hosted by Bing – yes, the search engine. Bing invited 13 Dallas bloggers to a great Dallas restaurant to demonstrate their search

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Google Buzz? That Stings!

Google Buzz? That Stings!

Shama Kabani August 29, 2011 0

After tons of emails asking me about my thoughts on Google Buzz, I thought I’d share them here. Google Buzz is a VERY bad idea. Why

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