6. Coaching professionals come indoors
HR leaders agree that “the appetite for coaching is growing.” As one HR manager put it, “Coaching has gone from being perceived as a remedial measure for people who are under-performing, to a status symbol for hi-pos. People are now coming up to us and asking, ‘How do I get a coach?’”
A federal government coaching manager concurs. “We’re actually trying to keep the coaching program under wraps,” he says, “because we can’t afford to give coaches to everyone who wants one.” And therein lies the challenge. Demand for professional coaching far outstrips the supply of dedicated funds.
As mentioned, organizations typically spend $15K per quarter on an executive coaching engagement. “With hourly rates of $500 and above, external coaches are too costly for anyone but our top execs,” says a corporate OD leader. “So we’re developing internal resources to meet the growing demand for coaching at lower levels of the organization.”
Which leads to perhaps the most significant of our top 10 trends: the growth of professional internal coaches.Download Article 500 Club