Future Trends
At the start of this research project, coaching leaders were asked to share their thoughts on three key questions:
* How does your organization use coaching today?
* What is the outlook for coaching in your organization over the next 2-3 years?
* Looking into your crystal ball, what do you see as the future of organizational coaching?
Responses to the first two questions generated our list of 10 top trends. The crystal ball question sparked the following thoughts and predictions for 2020 and beyond:
Everybody wants a coach
Just as Google CEO Eric Schmidt tells a YouTube audience that “everybody needs a coach,” soon everybody will want one.
“After years of pushing this rock up a hill,” says a Fortune 100 coaching manager, “leaders who’ve been telling me this is not the right time to scale up are now saying, ‘We need and want coaching.’ Directors and managers are saying, ‘I don’t have time for classes. I need a trusted advisor.’ Employees are saying, ‘Help me manage my career.’ HR is saying, ‘We want people to come here because they are going to grow. We need to invest in our managers as leaders.’”
In the not-too-distant future, coaching will become a routine part of MBA and doctoral programs, and a must for current and aspiring C-suiters. Cisco’s Beth Huebner predicts that “coaching will be mainstream in the next 5-10 years.”
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Rey Carr
December 27, 2016 at 2:34 pm
With the increasing use of polls and surveys by different coaching groups or independent survey firms, it has become more difficult to integrate the different findings into a coherent picture.
Carol Goldsmith integrates the results from different surveys/interviews brilliantly in this article; and for those with a short attention span, she’s even included the top 10 in an executive summary.
Most of the organizations that conduct coaching surveys do not point out the limitations of their instrument or data collection procedures. However, when such surveys are combined, as they are in this article, the resulting data can be more credible.
Carol Goldsmith
January 2, 2017 at 10:33 pm
Thank you for the kind comment, Rey. Glad you found the article to be useful.
Be your best, Carol
Carol Goldsmith, PCC, NLPT
The Discovery Coach