5 Ways to Use ICF Industry Research to Boost Your Coaching Business

Abby Heverin November 3, 2016 1
5 Ways to Use ICF Industry Research to Boost Your Coaching Business

5. Assess how you’re using your time. For the first time, coach practitioners who responded to the 2016 Global Coaching Study were asked how they spend their hours working as coaches; this infographic shows the global findings. (The infographic also shows what services your peers offer in addition to coaching.) How does your allocation of time compare? Are there areas of your business you’d like to spend more time on? Less time?

For a deep dive into this topic, you can download How Coaches Spend Their Time, an ICF-authored white paper based on an extensive job analysis research project.

These five recommendations are only the beginning, of course. Share how you’re using ICF industry research to inform your decision-making or grow your business in the comments, below.

This article was originally published on the ICF Blog. http://coachfederation.org/blog/index.php/7236/

 

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1 Comment on "5 Ways to Use ICF Industry Research to Boost Your Coaching Business"

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Rey Carr
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One of the most successful marketing activities of the International Coach Federation (ICF) has been to call their faulty surveys “research.” This strategy gives the appearance that the results of the surveys are credible, valid, and reliable, when in fact, they violate most gold standard principles associated with research. In addition, the ICF wants people to believe that their surveys reflect or represent the current state of coaching or the coaching industry, when in fact, a significant portion of those involved in the coaching industry neither pay attention to nor are involved with ICF. And most importantly, the ICF markets… Read more »
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