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How to Develop a Successful Coaching Business Marketing Mindset

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Now here are some ways to develop a successful coaching business marketing mindset.

1. Be determined to succeed. You must know that you will succeed. You have to be willing to do whatever you have to do in an ethical manner to succeed.

2. Create affirmations. It is best to start Positive, Present, and Specific affirmations.

Here is one to start:

It is very easy for me to market my coaching business, because I believe so strongly in my services and my own abilities to succeed. I am earning $ _________a month because I have the confidence and commitment I need.

3. Be prepared for challenges along the way. In order to have a marketing mindset you must embrace challenges. Challenges are a part of business success. You must accept challenges as opportunities not barriers. Being prepared and having patience and perseverance will get you a long way in with business and marketing.

4. Be positive. You must remain positive throughout the process. Develop a “can do” attitude. A coach with a positive ‘can do’ marketing mindset will find a way; the coach with a negative mindset and attitude will essentially fail. This type of coach will fail in business and as a coach in general.

5. You are a marketer. You must come to terms with the fact that as a coach, you are in the marketing business, like it or not. Yes, you are a coach, but you must begin to see yourself as a marketer too. When anyone owns a business they are a marketer in the marketing business.

6. You can learn. You must know and believe that you can learn the marketing side of a coaching business and you must believe that you can become more effective.

7. Marketing is Key. You must understand that marketing is your key to a growing coaching business. The more effective you are, the more your business will grow.

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2 Comments

  1. Michael Bian

    December 26, 2013 at 7:04 am

    Great and useful article.

    Reply

  2. Bill Bergquist

    December 27, 2013 at 1:03 pm

    Michael — Thank you for the feedback on this article. As one of the curators of the Library, it is good to know what our visitors find useful.

    Reply

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