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A Sample Chapter of Seal the Deal: The Essential Mindsets for Growing Your Professional Services Business

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Suzi Pomerantz
Suzi Pomerantz

Praise for Seal the Deal

by Suzi Pomerantz

Seal the Deal is an excellent source for anyone in business. Suzi’s powerful insights and practical tools will enable business people in organizations of all sizes. Whether you are inside a large organization and want to increase your visibility, a retiring executive about to launch your own consulting effort, or a sales executive wanting to unlock your best performance, you will find valuable ideas, tools, and methods in this book. For those newer to solopreneurship, Pomerantz’ book is an integrated system that functions as a personal sales coach throughout a 10-week course. I’m hooked! I kept intending to just skim but I couldn’t seem to skip any of it. Of the 14 books ‘in progress’ on my reading table, none has captured my attention like Seal the Deal! This is a ‘must have’ for anyone who wants to increase the effectiveness of his or her networking, marketing, and sales efforts.”

—Angela Wagner, CPCC, executive coach and top-performing executive, Accenture.

“This book is structured brilliantly—you have a chance to ‘eavesdrop’ on an actual telecourse, on the Seal the Deal approach, where actual participants voice their questions, anxieties, and insights. It puts the reader right in the learning experience. Seal the Deal is very readable with a professional yet conversational tone. And you’re never in doubt that Suzi knows what she’s talking about!”

—Mary Beth O’Neill, author of Executive Coaching with Backbone and Heart

“I’ve experienced the system personally and can say that the ‘Seal The Deal Formula’ belongs in any professional’s chemistry kit.”

—Mike Jay, CEO of B-Coach Systems and author of CPR for the Soul

“With Seal the Deal, Suzi Pomerantz masterfully guides new and experienced professionals alike to grow their business to the next level. Suzi reminds us that selling is not about being inauthentic, it’s about clear, honest communication and cultivating win-win relationships.”

—Karlin Sloan, author of Smarter, Faster, Better: Strategies for Effective, Enduring, and Fulfilled Leadership

Seal the Deal is packed with worksheets, templates, personal action plans and homework action steps—just what anyone who sells services or ideas needs to build or transform a successful business.”

—Agnes Mura, MA, MCC, founder of PCMA and author of Ten Themes and Variations for Postmodern Leaders and Their Coaches

“Have you ever wanted to ‘eavesdrop’ on a highly successful coach who is sharing words of wisdom? Well, in Seal the Deal, you get to do just that when you follow the conversations between Suzi Pomerantz and several of her coaching colleagues. I’ve known Suzi for many years and she has never failed to amaze me with her intelligence and skills as a coach. This time she graciously shares her knowledge, experience and best practices as she helps professional services providers to sidestep the pitfalls and mistakes most beginners (and even seasoned practitioners) make in networking, marketing and selling their services. There’s a wealth of information with strategies, tips, tools, powerful questions, checklists, and even a 10 step plan to follow. It’s all just waiting for you to implement. Am I a Raving Fan of Suzi and Seal the Deal? Absolutely!”

—Syl Leduc, M.Ed., MPEC, Certified Executive Coach and Leadership Development Strategist, www.TurningPointLeaders.com

“If there ever were an Oscar given for ‘Super Coach,’ Suzi Pomerantz would be my nominee. Her book, Seal the Deal, is a masterful production and destined to become a classic for any executive or personal coach. Not only is the networking, marketing and sales content of the book superb, but also watching her coaching technique throughout the book adds incredible value to any coach practitioner. Two thumbs up on this one.”

—Steve Gladis, Ph.D., former professor and associate dean/director at the University of Virginia, author of 11 books including Survival Writing for Business and The Manager’s Pocket Guide to Public Presentations

“Over the years I’ve discovered that you can have the best products and services in the world, but if you don’t have a plan and tools for building your business with your key clients and referral systems, you will remain an unknown commodity. Seal the Deal demystifies networking, marketing, and sales—and most of all will boost your confidence to go after the clients you really want to work with. Seal the Deal is destined to be a classic— it’s what everyone needs to build a successful business.”

—Judith E. Glaser, CEO Benchmark Communications, Inc. and author of two best selling business books—Creating We and The DNA of Leadership

“In reading Suzi Pomerantz’ book I feel like I am participating in a Master Mind group or in one of her teleclasses—and I’m the center of attention. Everything that Suzi has to say about networking, marketing, and sales relates directly to me and my life as a coach and consultant. I also learned quite a bit about how to get out of my own way—I wish I had her book 40 years ago when I first began consulting and coaching!”

—William H. Bergquist, Ph.D., president of the Professional School of Psychology and author of 42 books, including Executive Coaching: An Appreciative Approach

“Entrepreneurs looking for a way to differentiate themselves in an overcrowded marketplace have a new handbook, and it’s needed by the many service professionals who soon realize that substantial industry expertise and impressive talent are simply not enough. In Seal the Deal, Suzi Pomerantz takes talented entrepreneurs behind the business-building curtain and gives them a six-figure formula for success. By teaching the reader how to use marketing, sales, and networking in strategic concert, and how to weave individual success strategies into a comprehensive, proven success formula, Seal the Deal empowers entrepreneurs with a logical and manageable system for substantial growth.”

—Jennifer Kalita, entrepreneurial consultant to the National Association of Baby Boomer Women and author of In Business & In BalanceTM

“I started my consulting/coaching company three years ago, after 20 years of quota-breaking sales and management for Fortune 100 companies like GE and McGraw-Hill. I have been in almost any sales situation that is possible and find myself awed by Seal the Deal. This book offers incredible real-life situations and the solutions we all need when we are selling our own services. Professionals of all kinds will greatly benefit by reading this book and applying the selling solutions. Seal the Deal will greatly increase your revenue through improved confidence. After reading it, I signed my first six-figure client!”

—Nancy McCarthy, president of DC Rainmakers

“If you are a professional services provider, here is an offer you can’t refuse. In her ten-step model for growing your business, Suzi Pomerantz shows you how to network, market and sell as a natural act—a game that you can play and win and have fun while you’re doing it. Reading this book is like having Suzi as your personal sales coach, while you follow her roadmap and dramatically expand your business in a systematic and sustainable way. Seal the Deal is the real deal!

—Don Arnoudse, executive coach and founder of The 2nd Half

Seal the Deal is a great resource for new and experienced coaches, consultants and others! I found the straightforward approach that Pomerantz used to share her considerable wisdom and experience to be very effective. It can reduce the learning curve for anyone that wants to make a difference and make money. I highly recommend that others read her book and buy one for someone else that would benefit from it as well.”

—Beverley Alridge Wright, president of Wright Choice Group

“In Seal the Deal, Suzi Pomerantz takes the intimidating world of networking, marketing, and sales and teaches simple, real-world, road-tested steps for how to integrate these key elements of business development into an actionable, sure-fire business development plan. Networking made fun, marketing made simple, and sales demystified . . . Seal the Deal is a winner! If you’re looking to build a prosperous coaching practice while also making a difference in people’s lives, you have to get this book!”

—Felice Wagner, Esq., CEO, Sugarcrest Development Group

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