Home Case Studies Establishing Core Values & Purpose to Develop More Meaningful Communication: Coaching in Technical Sector

Establishing Core Values & Purpose to Develop More Meaningful Communication: Coaching in Technical Sector

1 min read
0
0
9

Sector: Environmental Monitoring & Remediation
Assignment: Establishment of Core Values & Core Purpose to Develop More Meaningful Communication to
Existing & Potential Investors
Period: 2007

Background

A small niche science based University spin-out, based in Scotland, with European trading partnerships, required assistance & guidance on how to develop an understanding of its core values & core purpose to drive improvements in its marketing, sales, communications & investor relations.

Assignment

• To establish with the senior executive management team the core values & core purpose of the organisation
• To apply the core values & the core purpose to the development of a stronger brand & communications strategy
• To improve & manage marketing & communication content & reporting both online & offline to potential investors & to users of the available technologies
• To assist the organisation to raise capital from targeted investors
• To align the small staff compliment with the core values & purpose to improve coherence & continuity of service delivery & performance to clients & messaging to investor groups

Methodologies

Use of a values assessment instruments to assess commonality & alignments of values within the management team & the initial investor groups
• Workshops
• Feedback loops
• Corporate coaching of Managing Director

Outcomes

Over a number of weeks the organisation reached agreement on core values, core purpose, & developed a clear understanding of how these credentials could be immediately applied to all of the organisation’s internal & external communication activities aimed at increasing investor funding
Increased continuity & coherence across all communication activity
Increased marketing & sales activity leading to increased sales of the technologies
Increased funding from investors through improved clarity in positioning & messaging about the technologies capabilities aligned with increasing revenues
Less reliance on European partner for developing revenue streams & cash flow
©Myron Partnership: 2009

Download Article 1K Club
Load More Related Articles
Load More By Andrew Boddice
Load More In Case Studies

Leave a Reply

Your email address will not be published.

Check Also

Assessment of Organization Shape and Sales Operations

The results of an organizational take over have led to damaging structural issues, increas…