Appendix A
The Organizational Coaching Taxonomy
William Bergquist, John Lazar and Suzi Pomerantz
Performance Coaching
1) Focus of Coaching
Behavior
2) Nature of Issue Being Addressed
Puzzle: Uni-dimensional, quantifiable, internal locus of control
3) Examples of Issues Being Addressed
Providing a subordinate with feedback
Building the agenda for a meeting
Preparing presentation for board meeting
4) Sub-Varieties of Coaching Strategies
Engagement: Preparing for difficult and important interaction with one other person
Empowerment: Preparing for difficult and important work in a group setting
Opportunity: Preparing for major event in one’s life
Executive Coaching
1) Focus of Coaching
Decision-Making: Cognition/Thought and Affect/Feelings
2) Nature of Issue Being Addressed
Problem: Multi-dimensional, complex, mixture of internal and external locus of control
3) Examples of Issues Being Addressed
Determining when to give specific feedback
Identifying primary purpose for specific group’s existence
Understanding the leadership style one prefers in group settings
4) Sub-Varieties of Coaching Strategies
Reflective: Deliberating about options, assumptions, beliefs
Instrumented: Gaining clear sense of personal preferences and strengths
Observational: Gaining greater insight regarding one’s own actions and the impact of these actions
Alignment Coaching
1) Focus of Coaching
Fundamental Beliefs, Values, Purposes
2) Nature of Issue Being Addressed
Mystery: Unfathomable, unpredictable, external locus of control
3) Examples of Issues Being Addressed
Determining whether or not to re-main employed in an organization that places a low value on human welfare
Identifying the ethical and appropriate action to take in a particular setting
Clarifying values and perspectives with regard to career advancement and personal autonomy
4) Sub-Varieties of Coaching Strategies
Spiritual: Discerning spiritual directions
Philosophical: Critically examining fundamental frames of reference
Ethics: Identifying and consistently acting upon one’s own values and ethics
Life and Career: Identifying and acting upon broad life and career preference patterns
Business Coaching
1) Focus of Coaching
Overall Business Performance
2) Nature of Issue Being Addressed
Challenge: Specific and focused, yet involving multiple dimensions and multiple stakeholders, internal but broad-based locus of control
3) Examples of Issues Being Addressed
Determining the best procedure for engaging in a strategic planning process
Designing a specific job in the organization for high level performance
Creating an effective marketing plan to launch a new product
4) Sub-Varieties of Coaching Strategies
Strategic: Creating and executing a strategic planning process
Tactical: Implementing various components of a strategic plan
Design: Reviewing and modifying job and organizational structures to create high performance
Operational: Reviewing and modifying policies and procedures of organization to maximize effectiveness and efficiency, and ensure equity
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