Hitting The Target: How to choose a target market that will get you booked solid by Ana Melikian, PhD, ACC, BCC & Michael Port Originally published in v11n2 and reproduced with the permission of choice, the magazine for professional coaching It’s black and white – if you don’t have a target market you are probably running around in circles and won’t see the …

To achieve increased productivity, customer spending, and profitability, messaging must focus first within organizations and then be directed toward their targeted external audiences.

It’s no new news that we are in a difficult business climate that requires making connections and building relationships more important than ever. We buy from people we know, like and trust.