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choice Magazine is the vehicle that forwards the global conversation about professional coaching by providing: diverse perspectives, thought-provoking commentary, insightful discussion and access to services, tools, resources and practical information. choice is a magazine and community about coaching, for people who use coaching in their work, personal lives, and small business. choice is  a resource and support for everyone throughout …

Brain-based Business Building: How Brainalignment™ can bring you more clients, more money AND more joy By Sylvia Becker-Hill, MA, PCC Originally published in v11n2 and reproduced with the permission of choice, the magazine for professional coaching When it comes to the business of coaching there are two kinds of coaches on the market, distinguished by their past which predicts a very different future around the success of their business in …

TheWhole Coach™ Marketing, management, mastery & magnificence By Rosemary Davies-Janes, BA Originally published in v11n2 and reproduced with the permission of choice, the magazine for professional coaching Do you focus or juggle? That’s the million-dollar question facing all coaches. Do you spend your professional time focusing on delivering the unique value that leverages your strengths, skills and passion (let’s call this your ‘core focus’)? Or have you …

by Heather Markel, CPC, ACC Originally published in v11n2 and reproduced with the permission of choice, the magazine for professional coaching Marketing shifts before our very eyes and this year is no exception. Facebook changes its rules more frequently than you change clothes. Former success strategies become “old news.” So, how do you successfully market your coaching business amid all this flux? I’d like …

How do successful coaches and consultants make money and make a difference? You have to be good at networking, marketing and sales. That’s why Seal the Deal belongs on any new or experienced professional’s desk. It will help you avoid pitfalls made in all three of these key areas and increase your effectiveness. In this unique book, you’ll follow the …

As the second initiative in the ongoing research being engaged on behalf of the New Executive Coaching Summit (NECS), the Institute for Research on Professional Coaching has conducted an online survey regarding Leadership Development and the implications of this development for executive coaching practices. Following is a brief report being made by Dr. William Bergquist that summaries some of the …

You’ve been following your business plan yet your business is flat. What is missing? Most coaching business plans are composed of activities that are actually tools for keeping an already-built market engaged until they are ready (if ever) to purchase your service or commodity. They miss the first and most essential step: describing, finding, and building a list of people …

With no one “officially” in charge, most people will conclude that others are more capable and more experienced, and therefore do nothing. 

The Executive Coach Approach To Marketing:  Use your coaching strengths to win your ideal clients and painlessly grow your business A new book by Ian Brodie and Suzi Pomerantz shows you how to get more executive coaching clients using a coach approach. You can purchase the book on Amazon. (There’s now a Kindle version, too!   http://amzn.to/2dT9iuI ) [Workbook for Marketing …