You’ve been following your business plan yet your business is flat. What is missing? Most coaching business plans are composed of activities that are actually tools for keeping an already-built market engaged until they are ready (if ever) to purchase your service or commodity. They miss the first and most essential step: describing, finding, and building a list of people …

With no one “officially” in charge, most people will conclude that others are more capable and more experienced, and therefore do nothing. 

The Executive Coach Approach To Marketing:  Use your coaching strengths to win your ideal clients and painlessly grow your business A new book by Ian Brodie and Suzi Pomerantz shows you how to get more executive coaching clients using a coach approach. You can purchase the book on Amazon. (There’s now a Kindle version, too!   http://amzn.to/2dT9iuI ) [Workbook for Marketing …

To achieve increased productivity, customer spending, and profitability, messaging must focus first within organizations and then be directed toward their targeted external audiences.

This article reports on our efforts to develop a meaningful methodology for the study of return on investment broadly construed, of executive coaching

In this first of two issues on the systematic effort to document coaching, we’ll address research in and about coaching both historically and conceptually.

This issue of the International Journal of Coaching in Organizations (ICJO) was published in 2005 and focuses on research about professional coaching.

The purpose of this list of articles is to allow coaching researchers, practitioners, clients, and others to find coaching research articles which meet specific criteria. This list is ordered by coaching focus area, date and author.

Interview Conducted by Bill Carrier Bill Carrier:  Lew, thank you again for investing some of your time and talking about the research that you’ve done, and your experience and insight on research in general.  I’m looking forward to this conversation. Lew Stern: Thank you. Bill Carrier: I thought we would start out by taking a quick look at your background.  …

This article is about the marketing strategies over the past eleven years that have made the most sense given the changing landscape of professional coaching in the United States and throughout the world.