Step number one in marketing your business is not figuring out how to promote it. Rather, it’s about figuring out where pain already exists and positioning yourself and your services as somebody who can remove it.
Schmuck-Based Marketing
Posts By Michael Katz
Staying Alive, Staying Alive
With no one “officially” in charge, most people will conclude that others are more capable and more experienced, and therefore do nothing.
Ditch Your Elevator Statement
My office building isn’t very big. Six or seven offices with maybe 20 people total who work here. And so we don’t get many visitors (the mailman’s daily arrival is widely looked upon as a highlight). Yesterday, however, a friendly stranger popped his head into my office and introduced himself as a friend of a friend: “Hi, I’m Julius Caesar …
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