We focus on the psychology of how influential people use language to propagate misinformation and lies for their own benefit and how it is possible that so many people actually believe them.

In the first essay in this series, we concentrated on the “pure” versions of each leadership style and suggested that each of these styles, at its extreme, is aligned with MBTI introversion. The introverted leader stands alone, wanting to assert their own ideas (Ruby Red), inspire with their own vision (Azure Blue) or sit back in order to collect and …