“Counterfeit leaders” spend much of their time playing politics, protecting their turf, and promoting their self-interests. To make matters worse, counterfeit leaders, in both public and private sectors, often masquerade as positive role models.

As a coach, you want to bring your gift out into the world. This is how you live “on purpose.”

Many people are turned off by marketing because they see it as self-serving advertising aimed at taking money from people. I’ve seen loads of this type of shameless, self-promotion out there, and it’s a turn off. Of course, you wouldn’t want to be known as that type of self-promoter. The conundrum is that, as an entrepreneur, you have to get …