We do not spend enough time teaching leaders what to stop. Half of the leaders I have met don’t need to learn what to do. They need to learn what to stop.

has written a captivating book that I’m still reading, called Fascinate.  There’s also this cool website that allows you to answer 28 quickie questions and get back instant results on your fascination score (or F Score as she calls it) and how to use it in your marketing.  VERY interesting… Which triggers are you using in your coaching business to …

This guest post is contributed by Leading Coach David McGraw. A Road Map to Fascination Sally Hogshead has written the must-read marketing book of the year.  The book is entitled “Fascinate: Your Seven Triggers to Persuasion and Captivation.” Her writing style is casual, laid back, and in-your-face challenging all at the same time. Hogshead is on a mission to raise …