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The 10 key success factors for the optimal use of coaching in organizations

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The following is a guest post with permission from Frank Bresser Consulting:

By ‘The Global Business Guide’ (www.bresser-consulting.com/businessguide.html), we have been able to define the systematic and strategic design, implementation and improvement of coaching programmes in companies as a distinct discipline and presented 7 management tools for the effective planning and realisation of coaching programmes. Having received the Global HR Excellence Award  2011 at the World HRD Congress this year is a great motivation for us, as it shows us that we are obviously hitting an important point.

The set of management tools, being developed over many years, constitute an integrated, sophisticated toolbox consisting of the following elements/frameworks:
1.    Coaching success factors
2.    Coaching value chain
3.    Coaching capacity building
4.    Coaching change dynamics
5.    Coaching growth and maintenance
6.    Coaching guidance and support
7.    Coaching integration

In this post, we very shortly introduce Management Tool 1 – the ‘coaching success factors framework’. It gives an overview of the most important aspects to take into account when planning, executing and optimizing coaching initiatives. It covers the 10 key success factors for coaching programmes as well as the three underlying factors.
The 10 Key Success Factors are:
1. Develop an organisation-specific understanding of coaching.
2. Adopt a systematic approach.
3. Choose an adequate level of organisational penetration of coaching.
4. Involve the top.
5. Promote coaching as a positive developmental tool.
6. Create an optimal win-win value for all stakeholders.
7. Achieve full consistency of coaching with business strategy.
8. Ensure complete transparency of the whole coaching concept.
9. Evaluate effectively and carefully.
10. Ensure high integrity and quality at all levels.
The 3 Underlying Factors have impact on the application of all key success factors and thus form some kind of their underlying base:
A. Consider the cultural dimension.
B. See the use of coaching as a continuous learning process.
C. Build coaching programme implementation and improvement intelligence.

For more detailed information, please read the ‘Global Business Guide’ (www.bresser-consulting.com/businessguide.html).

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