Home Leading Coaches Center Go-Giver Coaches Sell More (Recording of Bob Burg)

Go-Giver Coaches Sell More (Recording of Bob Burg)

6 min read

Are You Applying the 5 Laws of Stratsopheric Success in Your Coaching Business?

In his bestselling books The Go-Giver and Go-Givers Sell More, author Bob Burg maps out The Five Laws of Stratospheric Success.

Law #1 is the Law of Value.
#2: The Law of Compensation
#3: The Law of Influence
#4: The Law of Authenticity
#5: The Law of Receptivity

I totally love his books and his message, that it’s not about being a go-getter in life, rather you have to be go-giver to succeed.  We coaches know about how to be of service and make a difference, and I just KNOW that you’ll love joining me as Bob and I engage in one of our fun-filled conversations where you get to participate!

My friend Bob Burg  joined us with a his brilliant insights about how to sell more coaching services in today’s economy! As a coach, you add exceptional value to the lives of your clients, and should be highly-compensated for such. But, to charge a healthy fee, and attract the right people, you need to “walk in your value.” In this session, you’ll learn how to do just that, as well as feel very comfortable “selling” your services. Yes, “selling”…though that might not be exactly what you think it is.

TOPIC:  Do Go-Givers Really Sell More In Today’s Economy?

Shifting your focus from “getting to giving” is not only a nice way to live life…but a very financially profitable way, as well.

You cannot control “The” Economy but you can absolutely control “Your” economy.

When Bob Burg, coauthor of the international bestseller, The Go-Giver, speaks about “giving,” he’s talking in terms of “constantly and consistently providing value to the lives of others.” When you can take your focus off yourself and shift it onto how you can be an asset of value to other people, you’ll plant seeds of goodwill — of great will — that will come back to you many, many times over. And, not because of some magical, mystical type of thinking, but because it makes absolutely practical sense.

However, one wonders: “Isn’t that kind of naive?” “Isn’t that just feel-goody, new-agey stuff that doesn’t work in the real-world?” Or, even, “Sure, maybe when the economy is good, but now we have to fight for everything we get. So, isn’t this simply bad advice?”

Actually, not only is it not naive, it’s quite practical. And, again, for very concrete reasons that Bob will explain.

Bob has built his business, and shows others how to build theirs, based on one overriding, foundational principle:

“All things being equal, people will do business with, and refer business to, those people they know, like and trust.”

You can go to Bob’s website and immediately download Chapter One from his international bestseller The Go-Giver and receive lots of value-added resources.

What a delight!  We had 93 folks register for this call with bestselling author Bob Burg, and he covered the 5 Laws of Stratospheric Success that allow people to be Go-Givers.

Access the recording here:

There are tons of notes over on the Leading Coaches Center Facebook Page, but some of the favorites are:

Shifting focus from getting to giving: Consistently providing value to others.

All things being equal, people do business with people they know, like and trust.

“Great to work outside our comfort zone, but we don’t want to write outside our STRENGTHS zone!”~Bob Burg

Give more in value than you take in payment: Law of Value

Price is a dollar amount. Value is relative worth or desirability of a thing to the end user.

Money is echo to value: Money is the thunder to value’s lightning.

Giving is equally important to receiving.

Understand the value you provide as a coach. Don’t sell yourself short.

Walk in your value.

As professionals, we teach people how to treat us!

Clarify and embrace your value, communicate that with your team, codify it and own how it will affect your prospects and customers.
= elements of Value
When you sell on price you are a commodity. When you sell on value, you’re a resource.
Your income depends on how many lives you impact with that exceptional value.
Exceptional value + Significant reach = Very High Compensation
Law of Influence: how abundantly you place other people’s interests first.
Don’t have an agenda…really want the other person to win. Go for the other person’s win, rather than focusing on not losing.
Come at it from your true authentic core. Show up as yourself. Consistently. People are attracted to you…know you, like you, trust you, respect you. We crave that integrity in others.
Alignment and congruency is key.
Law of Authenticity is realizing your are enough and being true to yourself in an aligned and congruent and consistent way.
Market Value = skills, strengths, characteristics you bring to marketplace that allows you to provide the type of value for which you will be rewarded.
Law of Receptivity: Stay open to receiving…that’s the key to effective giving.
Have the confidence to know you have value to bring.
Key is not giving OR receiving, it’s where your focus lies. Focus on the giving. Allow the receiving.
The world keeps throwing messages of lack at us. We tend to think giving and receiving are opposites. They’re not. They are two sides of same coin, working in tandem.
You have to ask for the business! Don’t just be a giver, be a go-giver! Use all 5 laws. Complete the transaction.
Know what you want, mix with faith and belief, seek out info from people who are where you want to be. Take action immediately. Be persistent.
CHECK OUT THE FACEBOOK PAGE FOR ALL THE NOTES FROM TODAY’S CALL: http://www.facebook.com/pages/Leading-Coaches-Center/134526634180


The Go Giver

Bob Burg is a sought-after speaker at corporate conventions and for entrepreneurial events. He has addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.

It shot to #6 on The Wall Street Journal’s Business Bestsellers list just three weeks after its release and reached #9 on BusinessWeek. It’s been translated into 21 languages. It is his fourth book to sell over 250,000 copies.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is a founding and current board member of Club 100, a charitable organization focused on helping underprivileged local area youths. A lover of animals, he is a past member of the Board of Directors for Safe Harbor, which is the Humane Society of Jupiter, Florida.

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