On December 13, 2011 we held a digitally interactive mastermind call featuring the brilliant Mari Smith, recently named by Forbes magazine as one of the TOP 3 social media power influencers. With over 66,000 subscribers on her facebook page alone, Mari is THE thought leader when it comes to using social media in relationship marketing.
We had 39 Leading Coaches register for the call, and we interacted on the Leading Coaches’ Facebook page while on the call with Mari.
You can listen to the recording here or simply push play on the player below.
Or, if you prefer to download the mp3 to your iPod or other player for later listening, you can do that by clicking HERE.
Below are the notes from the Facebook page with all the great resources Mari mentioned!
Topic: The New Relationship Marketing: How To Build, A Large, Loyal, Profitable Network Using the Social Web
What is relationship marketing? It’s all the actions you take online and offline to nurture the connections you have with your prospects, customers, alliances and partners… even with your so called competitors.You’ve heard of B2B and B2C (business to business, and business to consumer). Mari talks about how it all comes down to P2P: People to People.
Many businesses have not fully embraced the power of today’s social technologies due to a number of reasons, including fear of exposure, fear of negative comments and fear of wasting time and resources. In her new book, Mari skillfully walks you through her proven nine-step program for building a large, loyal and profitable network using the social web.
More about Mari Smith:
Mari Smith is passionate about people! She is a Relationship Marketing Specialist and one of the world’s foremost experts on using Facebook as a marketing channel. She is coauthor of Facebook Marketing: An Hour A Day and her next book The New Relationship Marketing is now available, both published by Wiley.
Fast Company describes Mari as “a veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” Dun & Bradstreet Credibility named Mari one of the top ten Most Influential Small Business People on Twitter.
Mari’s background includes over ten years in the fields of relationships, marketing and Internet technology, making social media her ideal arena. She travels the United States and internationally to share her wisdom and provide social media keynotes and in-depth training. She has shared the stage with the likes of Sir Richard Branson, the Dalai Lama, President F.W. de Klerk, Tony Robbins, Dr. Stephen R. Covey, and Paula Abdul. Through her consulting and training business, Mari helps business owners to accelerate their business profits by integrating proven social media marketing strategies. After applying Mari’s methods, her clients typically experience a significant increase in traffic, subscribers, clients, affiliates, lucrative strategic alliances and targeted media attention.
Mari also mentors up and coming social media professionals in a variety of specializations. Sixty-five graduates have gone through Mari’s intense social media professionals training since 2009 and thirty-five students are currently under Mari’s mentorship.
With her popular blog at MariSmith.com, and her large, loyal following on both Facebook and Twitter, Mari is considered one of the top resources and thought leaders in the world of marketing. She regularly appears in media locally and nationally in publications such as The New York Times, The Wall Street Journal, Inc., and Success Magazine.
A self described “bubbly Scottish-Canadian,” Mari was born and raised in Canada to Scottish parents, then lived in Edinburgh for 20 years and has been living in San Diego, California since 1999. Mari has a penchant for turquoise and bling and is frequently known for “owning” the color turquoise; she only ever wears shades of blue in public.
FACEBOOK PAGE NOTES
Here’s where you can get a copy of Mari’s new book! https:// marismith.infusionsoft.com/go/ NRMbook/a2804/
marismith.com
People have always done business with people they know, like, and trust. That’s the essence of relationship marketing. Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill s…ecwid.com is another ecommerce widget
Coming in 2012 to FB will be F-commerce (FB version of e-commerce) to add tab to your page for selling products or services. Shoptab.com or tabjuice.com
9 step process includes making offers, clear calls to action
fear of negative comments on your FB page. Mari says embrace the negativity and reframe as opportunity to demonstrate stellar customer service
if you’re not proud of your mom to see it, or see it posted on front page of a major newspaper, don’t post it online!
fears stop people from engaging in social media…you’re in the driver’s seat
techsmith.com camtasia studio or screenflow for mac
tinychat.com allows chat up to 12 simultaneous people on a webcam
google+ hangouts are good for panels
when you retweet, put the person at the back using via Mari Smith and say why you are pushing it forward
focus the content you’re sharing
pick two of the big platforms to be active on…have a presence on all four, but only be active where you enjoy it
meetingburner.com lets you do webinars for free for up to 50 people
Here’s where you can get a copy of Mari’s new book! https:// marismith.infusionsoft.com/go/ NRMbook/a2804/
marismith.com
People have always done business with people they know, like, and trust. That’s the essence of relationship marketing. Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill s…engage and respond…that all adds up over time
aggregating relevant, excellent quality content, have an opinion and express it
shift from transactional business perspective to relationship long term build
building relationships so you can have clients for life
curate content and engage in connections
kurrently.com is a resource to use for market research
selective transparency
soft skills are super important in social media…these are real people you’re engaging with on the web: how can you be sincere, warm, transparent?
simplifying the complex and teaching others is Mari’s strength!
Here’s where you can get a copy of Mari’s new book! https://marismith.infusionsoft.com/go/NRMbook/a2804/
marismith.com
People have always done business with people they know, like, and trust. That’s the essence of relationship marketing. Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill s…We have 36 leading coaches registered for this call today with the inimitable Mari Smith! Can’t wait!
Leading Coaches’ Center added a new photo.
