To achieve increased productivity, customer spending, and profitability, messaging must focus first within organizations and then be directed toward their targeted external audiences.
With contagious energy and purposeful, positive thinking, Beth’s insights from 25+ years of Marketing and Sales, Business Development, Recruiting, and Job Search Coaching (and a BBA in Marketing from George Washington University) help a broad variety of individuals and businesses attain personal and organizational goals. Her background positions her extremely well to help businesses and other organizations create inspired, fully aligned, highly productive teams and loyal customers via clear, compelling messaging that resonates internally and externally.Beth's approach reflects her belief that only targeted tangible messaging – fortified by “essential intangibles”— will overcome “infobeasity” and Compel people to “Notice, Attend and Respond.” KnowYourWHY-empowered WHY tools amplify Beth’s ability to deliver this Compellications™ (Compelling Communications) formula. A “compelling” public speaker, Beth leads engaging, highly interactive group presentations and workshops with tangible takeaways.
To achieve increased productivity, customer spending, and profitability, messaging must focus first within organizations and then be directed toward their targeted external audiences.
Why Know Your WHY? Knowing Your WHY strengthens corporate culture, employee engagement and deepens connections with ideal clients, customers and investors Discussions abound on how to fortify employee engagement. Awareness of the critical need to place employees and team members “in the right seats on the bus” has been heightened. Companies strive to create not only external raving fans, but …
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