Guy Anastaze is an expert in business efficiency, behavioral and relational aspects of business performance, and improving the customer experience. Combining 30 years of sales management experience at IBM with his passion for the people, he coaches senior executives in their leadership practice, decision-making and management of their careers. He also accompanies sales teams in developing long-term business strategies, effective management of their commercial relations and increasing their sales performance. Guy does this by strengthening the capacity of participants in their individual and collective transformation through strong knowledge of human functioning based on positive psychology, cognitive and behavioral techniques, systemic approach and the Enneagram. Franco-Swiss, Guy was born in Bordeaux (France), grew up in Buenos Aires (Argentina) and lives in Geneva (Switzerland). Guy is the founder & CEO of Anastaze Business Coaching Sàrl. He graduated in Executive Coaching from the University of Cergy Pontoise (France), has an MBA from IMD Lausanne, a PhD in Theoretical Physics from the University of Geneva, a Doctorate 3rd Cycle from the University of Strasbourg and a chemical engineering degree from the Ecole Nationale Supérieure de Chimie de Mulhouse (France). He is an author of a number of scientific and business publications, including a treatise on "Artificial Intelligence: A Strategic Choice for Corporations". Prior to joining IBM, he has completed research projects at the Centre of Nuclear Research at Strasbourg, at the Ecole Polytechnique in Paris, and at the University of Geneva.