Lisa Rogoff, CPCC, MBA, PCC Lisa Rogoff, CPCC, MBA, PCC, founder of Launch Project, is an Executive Coach, Mentor Coach and consultant who partners with leaders, teams and organizations to create work that is meaningful and inspiring. She specializes in helping executives and high potential new managers unlock their potential and inspire those who work for and around them. Lisa also works with coaches to develop mastery in their practice and to create thriving businesses.