Selling products via infomercials is a multibillion-dollar industry. While I don’t necessarily agree with all of their (often cheesy) tactics, we can learn at least a few things from their success. The leaders in this industry seem to have mastered the art of strategic bragging.
Suzi Pomerantz: LPC presents Suzi Pomerantz with the Lee Salmon Award https://libraryofprofessio...