This guest post is contributed by Leading Coach David McGraw. A Road Map to Fascination Sally Hogshead has written the must-read marketing book of the year. The book is entitled “Fascinate: Your Seven Triggers to Persuasion and Captivation.” Her writing style is casual, laid back, and in-your-face challenging all at the same time. Hogshead is on a mission to raise …
Janet Locane: Thanks...