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Executive Coach Marketing Resource Centre: Executive Coach Approach to Marketing

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The Executive Coach Approach To Marketing:  Use your coaching strengths to win your ideal clients and painlessly grow your business

A new book by Ian Brodie and Suzi Pomerantz shows you how to get more executive coaching clients using a coach approach. You can purchase the book on Amazon. (There’s now a Kindle version, too!   http://amzn.to/2dT9iuI )

[Workbook for Marketing Coaching Services to Executives]

The 74-page companion workbook for this book is available as a free download below using the red Download Article button at the bottom of this page.  It is our gift to you.


If you’ve already purchased the book, and have come here looking for the resources mentioned in the book, you’re in the right place!  Simply scroll down to find the other links as well as the red button that says Download Article where you can get the workbook that has all the content you’re likely seeking including the Client Profile Map, the Marketing Menu Approaches Worksheet, the Relationship Asset Inventory, Action Checklists and other goodies mentioned in the book.

 Thank you!

Ian BrodieWho Is This Book For?

First, here’s who it’s NOT for. This is not about how to sell giant, mega speaking or training programs and have other people working for you to “coach” your content. Nor is it for those who want to turn your knowledge into products and retire from doing the work of coaching.

This is for you if you have a passion for coaching and want to sell your coaching services to executives in organizations. It is for the coach who loves coaching one-to-one and wants more of that. This book is for the tens of thousands of coaches around the world who want to crack the code on how to sell executive coaching services and grow a coaching business without selling your soul or growing more gray hairs.


Our purpose in writing this book is to share what we’ve dubbed “the coach approach” to selling leadership or executive coaching services – in other words, the most direct route to getting paying coaching clients. In the book, we will mention other methods, but the real route to getting your ideal 1:1 executive coaching clients is by talking to them, not by hiding behind social media, your website, or other marketing tools. We teach a personal, relationship-based approach to marketing and selling using your coaching skills. There are many programs on the market for coaches by well-meaning marketing experts claiming to have THE system or THE approach that when you pay them thousands of dollars to learn it, will catapult you to six-figure success. Buyer beware! The market is flooded with entrepreneurs who are making a fortune by selling a money-making scheme to coaches. That’s not us. We’re just two master executive coaches who have successfully grown our respective coaching businesses for well over twenty years each, and we got together to discuss what works, and what doesn’t.

Praise for The Executive Coach Approach to Marketing:

Pomerantz and Brodie have written a book that every executive coach needs about what most executive coaches don’t know – how to market your coaching! The Executive Coach Approach to Marketing is a crucial read for anyone who wants to be a successful executive coach!
~ Marshall Goldsmith – International best-selling author or editor of 35 books including the #1 New York Times bestseller – Triggers

So many coaches engage in magical thinking about marketing and building their practice – help is really needed. This is the one book that really covers all the bases, using true coaching tools to help the coach help himself.  Those who commit to Pomerantz and Brodie’s engaging and exhaustive approach will not only be turning clients away, they will become better coaches as well.
~ Madeleine Homan Blanchard, MCC, Co-Founder and Director of Coaching Services, The Ken Blanchard Companies, Co-author of Coaching in Organizations and Leverage Your Best

Have you ever wondered how some executive coaches are able to authentically sell their services to senior leaders in organizations all over the world? This book pulls back the curtain on two master coaches with proven track records to reveal to you exactly how to do it for yourself; from mindsets to a menu of marketing actions you can try. Save time and get profitable faster with this golden guide.
Dr. C. Jeannine Sandstrom, CEO, CoachWorks International Inc., Author of Legacy Leadership

Yes!  Finally a “How-To” book to support coaches in marketing their business which is actually useful! Easy to read – Easy to follow – Offering specific steps supported by a toolbox of information at every turn. Eliminate the other books from your shelf, incorporate this one, and you will be off on your successful coaching business journey!
~ Bobette Reeder, M.Ed., MCC, President of Reeder Coaching Group, Co-Founder and Founding President, The Coach Initiative

If you’re like many coaches, you might feel a bit uncomfortable marketing and selling your coaching services to organizations.  With this book, Brodie and Pomerantz offer great advice, tools and techniques to help you, genuinely and congruently, grow your business.  These seasoned and successful coaches and business leaders provide you with a roadmap that guides you through a COACH approach to offering your coaching services – an approach that uses what you’re best at – your relationship skills. I can’t recommend this highly enough!                                                                               ~ Terrie Lupberger, Executive Coach, Author and Advisor to C-Suites and Teams, former CEO of Newfield Network

Lots of people offer business development advice for coaches, but most of them are not seasoned coaches who have built a successful practice with delighted clients. Suzi and Ian are the real deal and know exactly what it takes to attract and keep clients. Even better, they show you how to do this naturally, using strengths that you already have as a coach.
~ Andrew Neitlich, Director, Center for Executive Coaching, Author of Guerrilla Marketing for Coaches

If only I’d had this book when I started out! Packed with practical tools and strategies, it will help you grow your business so you can make the impact that inspired you to begin with. It’s a no-brainer investment!
~ Margie Warrell, Women’s Leadership Coach and Bestselling Author of Stop Playing Safe and Find Your Courage

The Executive Coach Approach to Marketing is a treasure trove of tried and true tools for defining and successfully growing your business as a coach.  This book gives everyone – from early stage to master level coaches – valuable insights, critical questions, and proven processes that will focus your marketing and accelerate your business success.
~ Steve Lishansky, CEO of Optimize International, Founder and Executive Director of the Executive Coaching Institute

There are many great Executive Coaches out in the world, but being a great coach doesn’t mean you’re a great marketer. Now there’s help. This book is packed with simple, practical tools and techniques that can help any coach to sharpen up your client-winning skills and build relationships with executives at all levels that will lead to a steady and reliable flow of new business.
~ Donna Steinhorn, Executive Coach and Life Strategist, Co-Founder of The Coach Initiative

Simple. Practical. Useful. Profound.  If you’re wondering about executive coaching, this book will answer your questions.
~ Linda J. Miller, MCC, Global Liaison for Coaching, The Ken Blanchard Companies, Co-author of Coaching In Organizations

This book simply resonates. The world of coaching is full of myths and rumors about how to best market your services and win clients. This book clears the fog and lays out a step-by-step guide that any coach can follow to reliably win more clients in a way that feels aligned. Full of practical suggestions and keen insights. Highly recommended.
~ Jayne Warrilow, Founder, Resonant Coaching,CEO, JW International, Author of An Energy Awakening

Links to other resources for Executive Coaches

  1.  Coaches Console:  the back office for your coaching business helps you to conquer administrative overload, focus on clients, not paperwork, and supports you to grow your coaching business!
  2.  Moore Master Coaching: hear the elite, the pioneers, unarguably the best Master Coaches in the world, from all different backgrounds and niches, as they coach full length sessions with real world clients in real time, discuss their process and answer your questions.
  3. choice, the magazine of professional coaching:  choice is a magazine and community about coaching, for people who use coaching in their work, personal lives, and small business.  We pride ourselves on being a resource and support for everyone through our community and a vibrant, high-quality, color-printed or digitally produced, 52-page publication produced quarterly to our loyal, paying subscribers around the world.
  4. Peer Resources Network: http://www.peer.ca/coaching  This online directory offers a wealth of coaching resources including literature, coach training programs, perspectives on certification, associations and networks, and much more.


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  1. Nilgun Yetis

    November 14, 2016 at 4:35 pm

    Executive Coach Approach to Marketing book, How can I buy kindle, it looks not available for sale.. Let me know…


    • Avatar photo

      Suzi Pomerantz

      November 14, 2016 at 5:02 pm

      Thank you! Yes, you certainly can get it on Kindle…perfect timing as we just launched it on Kindle today! It’s right now for $1.99 today thru Tuesday midnight. http://amzn.to/2ePGrsZ


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