At its core coaching believes in a person’s ability to examine their beliefs in order to change them. Neuroscience is proving the same belief through neuroplasticity.

Motivation improves memory, concentration, brain receptivity, priming for learning and performance on any spectrum you’d like to measure. Understanding how motivation works will directly affect your success as a professional coach.

Men and women have different physiology, biochemistry and a spectrum of neurology from F-Brain to M-brain, each with its own nuances. Coaches should understand these in order to work with the individual more effectively.