As a 21st Century Gulliver, I will be passing through three lands on the way to a land of irony. In this essay, I pass through the first two lands: Alpha and Beta.

Is it really in doubt for anyone that we need to rethink the design of organizations? The current organizing model was designed to solve a problem of manufacturing as the industrial age expanded in the late 19th and early 20th century, an age when reliable replication and efficiency was wanted. At the time the context was clear: the initial challenge …