“Counterfeit leaders” spend much of their time playing politics, protecting their turf, and promoting their self-interests. To make matters worse, counterfeit leaders, in both public and private sectors, often masquerade as positive role models.

Author Frank Sonnenberg provides a downloadable poster listing 55 ways in which to build trust and credibility. © 2011 Frank Sonnenberg. All rights reserved. Here is the beginning of his list to give you a little taste, and you must download the entire poster to see the full list. 1. It takes many years to become an overnight success. 2. …