The secrets to effective business development could be found in a nearby kayak. Discover how the kayak could be your key to growth and success.

Most organizations leave cold calling to the least experienced members of the team. However, the initial contact is when you can have the greatest impact on how you shape your value going forward. Junior salespeople should do the lead qualification, and hand the qualified opportunities to superhero sales veterans, right? Some might call the superheroes “sharks.” Go to any large …