It is at this point that Essentials and Essence join hands. What are the Essential steps to be taken in establishing the Essence of Trust?

A reflection on the nature of Essence and ways in which Volatility is transformed to recognition of patterns, uncertainty is transformed to maintenance of patterns, complexity is transformed to emergent self-organization, and ambiguity is transformed to Illumination.

We focus on the psychology of how influential people use language to propagate misinformation and lies for their own benefit and how it is possible that so many people actually believe them.