Author Frank Sonnenberg provides a downloadable poster listing 55 ways in which to build trust and credibility. © 2011 Frank Sonnenberg. All rights reserved. Here is the beginning of his list to give you a little taste, and you must download the entire poster to see the full list. 1. It takes many years to become an overnight success. 2. …

A person is assigned this third form of leadership because he or she can articulate a vision of the future that is persuasive and motivating.