“Social media has reached a tipping point as a way of connecting with others, but it has also transformed the way businesses are run, and even the top-down ethos from which many organizations operate. Marketers no longer “own” brand messages, but are rather building their brand equity through relationship building; they are becoming experts in the art of giving away attention in order to attract it.
Innovation within companies is shifting to more crowdsourced models; the strongest leaders will be the curators of ideas, not the sources of them. Customer service will become a marketing function, as this is the first line of contact with consumers.
This shift in more distributed power is echoed in media. The business of gaining audience (and client) share will still be about providing quality content, but also in cultivating community and maintaining a two-way conversation with audiences. Those that can continually listen to and reflect their audience’s interests will thrive.” ~ Jory Des Jardin, media consultant and blogging phenomenon with 17 MILLION members of her BlogHer.com Community
Jory will be one of the “Conversation Starters” at a gathering in May, 2010 called Conversations Among Masters. Leading Coach Donna Steinhorn has this to say about CAM:
“As a master leadership coach, you know that the best part of most conferences is connecting with others. These connections lead to the intimate conversations the stimulating ideas the creative collaborations the deeper relationships that you value the most. There’s nothing like being with a group of thought leaders…having conversations on coaching, leadership, connection and consciousness. And all of that spurred on by conversation starters with cutting edge ideas to share.
Being at an event designed specifically by, and for, master-level Coaches which deeply understands that the brilliance among the participants often far outshines anyone who might be standing behind a podium…very special, very powerful…filled with possibility and, in the case of CAM: filled to the brim with joy, warmth and a plethora of fun surprises!”
You can learn more about this unique event at http://www.conversationamongmasters.com.
1K Club
