Dr. Avra Lyraki is a speaker in Corporate Communications specialized in Organizational Communication Issues during Mergers & Acquisitions. Having worked for more than 16 years in the banking sector in the MarComm (ATL, BTL, TTL, Strategic MarComm, joint projects liaising, consultancy, training and execution) field she has gathered extensive experience in Corporate Communication Issues, Corporate Image Building and Maintenance through offline techniques (handling crisis management issues, event management projects such as the coordination of exhibitions, press conferences, gala dinners, planning and organizing sponsorships) as well as through online media (online reputational management, social media campaigns and online viral marketing). Additionally, she is a well experienced executive workshop leader in numerous topics specializing in the areas of Communication, Personal Development and Life Coaching. She is the founder of Life Self Coaching Institute (www.lifeselfcoaching.gr), a certified Life Coach (ACC) and Mentor of the International Positive Psychology Association (IPPA). She is also a certified NLP Master Practitioner, an ambassador for the VIA Institute on Character, as well as, a Personal Strengths Practitioner. She is an academic member of the Global Speakers Federation, the International Coach Federation (ICF), the Athens Institute for Education and Research and a member of the Institute of Communication.