choice Magazine is the vehicle that forwards the global conversation about professional coaching by providing: diverse perspectives, thought-provoking commentary, insightful discussion and access to services, tools, resources and practical information. choice is a magazine and community about coaching, for people who use coaching in their work, personal lives, and small business. choice is  a resource and support for everyone throughout …

Form Follows Function: What coaches can learn from designers by Jessica Austin Originally published in v11n2 and reproduced with the permission of choice, the magazine for professional coaching I recently bought an Eames chair for my living room. The caramel wood-backed leather lounge makes the perfect addition to the retro look of my décor. I am a fan of the modern art era, and I …

Brain-based Business Building: How Brainalignment™ can bring you more clients, more money AND more joy By Sylvia Becker-Hill, MA, PCC Originally published in v11n2 and reproduced with the permission of choice, the magazine for professional coaching When it comes to the business of coaching there are two kinds of coaches on the market, distinguished by their past which predicts a very different future around the success of their business in …

TheWhole Coach™ Marketing, management, mastery & magnificence By Rosemary Davies-Janes, BA Originally published in v11n2 and reproduced with the permission of choice, the magazine for professional coaching Do you focus or juggle? That’s the million-dollar question facing all coaches. Do you spend your professional time focusing on delivering the unique value that leverages your strengths, skills and passion (let’s call this your ‘core focus’)? Or have you …

Hitting The Target: How to choose a target market that will get you booked solid by Ana Melikian, PhD, ACC, BCC & Michael Port Originally published in v11n2 and reproduced with the permission of choice, the magazine for professional coaching It’s black and white – if you don’t have a target market you are probably running around in circles and won’t see the …

The Meaningful Coaches Path: Coaching, cognitive fitness and building business By Sharon Todd & Jill Hewlett Originally published in v11n2 and reproduced with the permission of choice, the magazine for professional coaching Many people are choosing coaching as a career path, in order to create work that is meaningful and aligned to their personal needs and professional goals. Along with being skilled listeners and offering timely …

Be Well! A wellness plan to keep you and your coaching business healthy By Barbara B. Appelbaum, ACC, MBA, MAT Originally published in v11n2 and reproduced with the permission of choice, the magazine for professional coaching Now that the first half of the year is complete, have you thought about your business goals for the rest of the year? Are you on track with those …

AIM for Your Coaching Brand: Identifying your brand is the first step towards success by Sally Seppanen, CLC, ACC Originally published in v11n2 and reproduced with the permission of choice, the magazine for professional coaching Knowing your brand is the first step to managing it and living to it. Think of your brand as your unique gifts and talents, synthesized into the credible offer you present to …

Duped by the do-it-yourself money leak By Becky J. Benes, MPS Originally published in v11n2 and reproduced with the permission of choice, the magazine for professional coaching Most people look for their money leaks on their accounting spreadsheets in the form of costs, spending and expenses. While these are important numbers and areas to consider, they do not bring to light one of the biggest …

by Heather Markel, CPC, ACC Originally published in v11n2 and reproduced with the permission of choice, the magazine for professional coaching Marketing shifts before our very eyes and this year is no exception. Facebook changes its rules more frequently than you change clothes. Former success strategies become “old news.” So, how do you successfully market your coaching business amid all this flux? I’d like …