Jerry Campagna is the President of The MOST Inc., a leadership and organizational development firm with a specialty in target marketing—Latino Style! Jerry’s varied experiences as a Latino media and outreach expert, entrepreneur, and national sales executive gives him a unique set of talents in pumping up the VIBE™ and velocity of client-based engagement initiatives. Mr. Campagna also recently served as the Interim Executive Director of the Aurora Hispanic Chamber of Commerce, home to the largest Illinois Latino population outside of Chicago. Jerry developed a new cross segmentation program called Plaza Mercado, based on building strategic alliances with both community and corporate partners while developing sustainable event marketing and programming models. Mr. Campagna is the former publisher of Reflejos Publications, credited with growing the small monthly newspaper with a dedicated team into the nation’s largest bilingual journal serving acculturated Latinos; Reflejos was honored in 2005 by Editor & Publisher as one of the nation’s “10 That Do It Right”‖publications in the United States—in any language.