John worked for Acorn Computer and The BBC Micro  at the dawn of the computing industry in the United Kingdom. From this, he moved to London, forming a marketing agency that created award-winning work for Benetton, SAP, IBM and many others. Finally selling the business to WPP Group plc. in 1996 after highly acclaimed work on Euro 96.In 2001 he formed Group Partners in response to the strategic void — a scary hole in how business worked. Strategy is the word he uses to describe plans for change and transformation. He created a global consultancy based in Structured Visual Thinking™ — a collaborative and visual technique for creating strategy and plans. Designed as the antidote to the countess uninspiring and traditional methods for building the right plans for the future.