The Naturally Lazy Brain
The work of Daniel Kahneman analyzes the brain’s tendency towards laziness. In his book Thinking Fast and Slow, he introduces the two systems of the brain: the impulsive and automatic system one and the conscious, aware, and considerate system two. As clients come to understand how and why they make decisions the decisions they do, it is significant to know how
these two systems of the brain do and do not work together and what the impact this conflict could be in decision making and a client’s ability to take action. (Kahneman, 2015) Kahneman presents the following mathematics problem in his book:
“A baseball bat and a ball cost $1.10. The bat costs $1.00 more than the ball. How much does the ball cost?”
System one approaches this problem as simple and straightforward because it things it can handle it. The system one answer to this problem is that the ball costs $0.10, but system one actually cannot handle this problem, it is too complicated, and in its impulsivity, it jumps to what looks like the most straightforward conclusion; but, system one is wrong. When system two is employed to tackle this problem, the brain realizes that the wording of this question matters if the ball costs $0.10 and the bat costs a dollar more than that the bat costs $1.10 bringing the checkout total to $1.20 ($1.10 + $0.10). In order to get a checkout total of $1.10, the ball must cost $0.05 ($0.05 + $1.05 = $1.10); this is math problem better suited to the particular and conscious system two. (Kahneman, 2015)
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