Skipping steps, according to Kotter, only creates an illusion of speed and can compromise results. The understanding that change is a process and not an event can make people more patient and consistent as they work to achieve their goals. This is true on both a personal and organizational level.
Coaches are facilitators of change and can help accelerate progress. A coach can create awareness, identify motivations for change, formulate visions and strategies, and hold people accountable to achieve sustained results.
This article was originally published on ICF Coaching World – https://coachfederation.org/blog/navigate-change
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