William Carrier and William Bergquist [Guest Editor: John Lazar] “What’s the point of all this, anyway?” If you’ve ever heard the question—and we’re pretty sure that we have all heard that at least once—you already knew that you were in trouble.  Your questioner couldn’t see the brilliance of the project you’d produced; or he’d missed the exquisite reasoning in your …

There are two parallel worlds in a business. There is the world of technology, machines, objects and design, and the simultaneous world of people’s feelings, relationships, and whatever animates their spirit and moves them to cooperate.