Sector: Software Development Assignment: Values, Branding and Positioning for University Spin Out. Period: 2005 Background The Company had recently spun itself out from a major Scottish University research facility. Having successfully utilised its first round funding to establish a profitable trading platform, the client wished to enhance its marketability to potential second round institutional finance sources by strengthening the understanding …

Sector: Environmental Monitoring & Remediation Assignment: Establishment of Core Values & Core Purpose to Develop More Meaningful Communication to Existing & Potential Investors Period: 2007 Background A small niche science based University spin-out, based in Scotland, with European trading partnerships, required assistance & guidance on how to develop an understanding of its core values & core purpose to drive improvements …