Sector: Software Development Assignment: Identification of Core Values, Common Core Purpose, & Vision & application to Sales & Marketing Period: 2008-2010 Background A well-established specialist software company with a global sales footprint wished to review its market positioning, degree of product differentiation & pricing in preparation for a major sales strategy. Assignment • To assess the organisation’s core values • …

Sector: Software Development Assignment: Values, Branding and Positioning for University Spin Out. Period: 2005 Background The Company had recently spun itself out from a major Scottish University research facility. Having successfully utilised its first round funding to establish a profitable trading platform, the client wished to enhance its marketability to potential second round institutional finance sources by strengthening the understanding …

Sector: Environmental Monitoring & Remediation Assignment: Establishment of Core Values & Core Purpose to Develop More Meaningful Communication to Existing & Potential Investors Period: 2007 Background A small niche science based University spin-out, based in Scotland, with European trading partnerships, required assistance & guidance on how to develop an understanding of its core values & core purpose to drive improvements …

Leading coaches Charles E. Smith, PhD., and Suzi Pomerantz posted an article called Success in Today’s Economy Requires Executives to Take Responsibility for Two Worlds and we’d love your input! The basic premise is that particularly in companies or agencies implementing technology-based projects, leaders must recognize and attend to the duality of the two worlds required for business success in …