Coaching emerged during the postmodern period ef the late twentieth century, born of a rapidly changing socioeconomic environment and nourished by the root disciplines of psychology, business, sports, and adult education.

I don’t believe the well-meaning, innovative and highly skilled pioneers of the coaching industry could have predicted the trends that are now occurring in coaching.

Would anyone coaching, as a member in the ICF, tell a client that they had to imitate the existing success models in order to thrive? I would hope not. Would they seek to impose a structure for success they’d seen before, studied or been a part of? In fact, the ICF MCC minimum skill requirements would be expressly against that. …