The premodern leader builds her credibility in part on the foundation of courage—and typically looks to an external enemy as the focus for engaging this courage (and more generally as a generator of energy and motivation among those she is leading). The modern leader builds her credibility in part on the foundation of empowerment—and typically looks to her own team …

An effective modern leader will often focus on creating a TANGIBLE VISION and this is done through focused motivation, the setting of specific goals, and the monitoring of the ways in which (and extent to which) these goals are achieved within the organization.

A person is assigned this third form of leadership because he or she can articulate a vision of the future that is persuasive and motivating.

Many people are turned off by marketing because they see it as self-serving advertising aimed at taking money from people. I’ve seen loads of this type of shameless, self-promotion out there, and it’s a turn off. Of course, you wouldn’t want to be known as that type of self-promoter. The conundrum is that, as an entrepreneur, you have to get …