choice Magazine is the vehicle that forwards the global conversation about professional coaching by providing: diverse perspectives, thought-provoking commentary, insightful discussion and access to services, tools, resources and practical information.
choice is a magazine and community about coaching, for people who use coaching in their work, personal lives, and small business.
choice is a resource and support for everyone throughout our community. choice offers a vibrant, high-quality, color-printed or digitally produced, 52-page publication produced quarterly to our loyal, paying subscribers around the world.
choice was founded in 2003 and has been published by Garry Schleifer and remains the first and only publication by, for, and about coaches and coaching internationally. Based in Canada, it has been in publication for over 20 years and the growing.
Thanks to the generosity of choice, readers at the Library of Professional Coaching can enjoy several articles and issues of the magazine for free. Enjoy!
Volume11Number2 published 2013
The annual Business Builder issue is one of choice’s most
popular issues each year. In the past we have focused on providing
tools to help coaches build their businesses. However, we have come
to realize that being successful isn’t just about the tools in your
toolbox – it’s about knowing how to use them to become a Whole
CoachTM, building your business through management, mastery and
magnificence. We liked the idea of the Whole CoachTM so much,
we decided to brand it (and the Whole Coach ApproachTM), and to
introduce those concepts in this issue of choice.
Articles in this issue:
Become a Marketing Genius: 3 strategies to stay on top of marketing trends
The Meaningful Coaches Path: Coaching, cognitive fitness and building business
Hitting The Target: How to choose a target market that will get you booked solid
The Whole Coach™ – Marketing, management, mastery & magnificence
Form Follows Function: What coaches can learn from designers
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