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This book can be purchased through Amazon.ca, Amazon.com, or Amazon.co.uk.
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“Evidence-based coaching is a scientific approach whereby professional practice is capable of being justified in terms of sound evidence based upon a process of methodical clinical and industry research, evaluation, and the use of up-to-date systematic research findings to support decisions about practice. Evidence based coaching links theories and research from the behavioral sciences eg; psychology with coaching best-practice. Evidence-based coaching is a way of distinguishing professional practice grounded in proven science versus the simplistic, unproven coaching approach popularized by the many coaching associations and coach training providers engaged in mass-marketing to a primarily uneducated
marketplace.” ~ Suzanne Skiffington ~ Founding Director Behavioral Coaching Institute
“Belief based coaching (BBC) is a common and traditional form of coaching. Its guidelines for practices are usually a mix of personal experiences, some basic education about training and professional development, selected incomplete knowledge of coaching practices, and a self-belief in the practitioner’s coaching approach. Any changes in coaching practices usually only occur through a process of self-selection. The accumulated knowledge of BBC is subjective, biased, unstructured, and mostly lacking in accountability. BBC also includes pseudo-scientific coaching. Pseudo-scientists (versus qualified behavioral scientists) attempt to give the impression of scientific knowledge but invariably their knowledge is incomplete resulting in false/erroneous postulations.” ~ Suzanne Skiffington ~ Founding Director Behavioral Coaching Institute
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