Know your WHY

5 min read

So what is a WHY?

To paraphrase Ridgley Goldsborough, serial entrepreneur, prolific author, world-class speaker, and KnowYourWHY co-founder, I offer this explanation:

Your WHY is so profound it changes the way you see yourself and others. It changes the way you relate to the people around you. It is what people rely on your for. It becomes your unique gift.

From the moment you learn to talk, the most recited word in your vocabulary is “WHY?” You want things to make sense – you want the world not to seem like one big question mark.As you mature, you move from questioning why the sun comes up to an absolute need for answers to essential questions such as:  Why are we here? What is the point?

At the root of it all, we crave a “feeling”, a feeling that equates to successful living and successful work. We need to know that we matter, our work matters, our existence matters. And in this “feeling” lies the magic, the hard-wiring, the coding that guides our every decision. Because when we find the behavior that gives us that “feeling” of success we repeat it over and over again—inside and outside of work. It becomes WHY we do all that we do.

Finding your view from the inside is what “Discovering your WHY” is about.  Your WHY is what makes your special and different. It’s how you operate. It’s your gift.

My WHY Story

Through my own personal WHY Discovery, I now understand that I am wired to create a greater impact:  to take a larger number of people and organizations to their maximum potential. Knowing my WHY has transformed me both on a professional and personal level. Simply stated, the WHY has become the lens through which I see just about everything.

As such, working with each of my client’s individual WHY’s has become a foundational, inextricable element in my Compellications™ (Compelling Communications) coaching.  Colleagues, clients and workshop audiences immediately see value in working within this framework–and this appreciation only builds as their understanding of the WHY, and of themselves, deepens.  I am now devoting much of my energy toward “making the world a better place one WHY at a time.”  As a communications professional, I am ecstatic about the WHY—it’s a game changer!

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One Comment

  1. Suzi Pomerantz

    January 29, 2015 at 7:57 am

    Having been through the WHY discovery process with Beth, I can attest to the power of this material. It’s something every coach, every leader, and every person can use to increase his or her impact and contribution in the world.


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