Know your WHY

5 min read

Why the WHY Matters to your Organization

Your WHY enables you to inspire others. When you realize your unique gift and are validated for bringing it forward, it empowers you. You gain clarity and confidence because you can see both where you have been and where you are going. You can clearly articulate your vision and create a unified culture, with all members pulling in the same direction.

When you discover the WHY’s of your team members, you understand how to best to motivate and communicate, individually, with each of them. You know how they tick. You have the intelligence to place them in (or move them to) the “right seats – in seats that will motivate them to excel. When WHAT they do is aligned with WHY they do it, they become impassioned, committed employees and form empowered, highly functional teams.

Knowing your WHY takes you to becoming an inspired business. Inspired organizations create brand alignment and powerful messaging. Inspired companies direct their communications toward targeted segments where their messaging will resonate. ‘

When you identify and express WHY you do WHAT you do, people sign on. They buy into your cause. They buy into you. They become raving fans.

Every individual and every organization needs to know their WHY. Inspired organizations live it on a daily basis. It yields internal engagement – increasing productivity and profitability.  It produces brand alignment, increasing wallet share.

Your WHY is what makes you unique and special. It’s worth taking the time to step back and figure it out.

Beth’s gift to you is a Complimentary WHY Discovery for you plus one other colleague, client or significant other. Please mention this article!

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One Comment

  1. Suzi Pomerantz

    January 29, 2015 at 7:57 am

    Having been through the WHY discovery process with Beth, I can attest to the power of this material. It’s something every coach, every leader, and every person can use to increase his or her impact and contribution in the world.


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