Home Research Coaching Surveys AIR Group Executive Coaching Global Survey: 2008

AIR Group Executive Coaching Global Survey: 2008

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Executive Summary

o From the broad geographical spectrum of respondents, there is growing global interest in the power of Group Executive Coaching. Although it is taking place around the world, the dominant locations for group executive are Europe (70%), Asia (63%) and North America (30%)
o 52% of respondents have been coaching for five years or more, compared to 13% who have been coaching for less than one year. This would seem to indicate that the group coaching tends to be conducted by more experienced coaches.
o 70% of Group Executive Coaching was undertaken on a regular basis as part of leadership development initiatives
o The majority of group coaching tends within the same organisation. 60% of group
coaching happens within intact teams ie: individuals from the same team in the same
organisation while 50% was same organisation but different business units.
o Group size is important – 48% coach groups of between 2-6 coachees and 48% between 7 and 12. The optimal size of group coaching seems to tail off dramatically after 12 coachees, where it becomes more difficult to differentiate between coaching and facilitation.
o Duration of assignments – over a third of group executive coaching takes place over 3-6 months, with only 7% exceeding one year
o The coach’s ability to building trust and rapport was the top unsolicited critical success factor (23%)
o Critical success factors for Group Executive Coaching were seen related to the coach, the coachees and the coaching process itself.

Research Report Is Attached


GEC 2008 Final Report
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Air Institute Pte Ltd
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