Internal and External Coaching
90% of the coaches responding to this survey are ‘external coaches’, those who provide services to clients and their organization as outside suppliers. The rest are ‘internal coaches’, employees of an organization who provide coaching to fellow employees.
How does coaching change when it is delivered from the inside? Here are the differences we found:
Internal coaches meet more often, are more likely to meet in person and favor ‘open-ended’ engagements.
How is coaching delivered and structured? 2011 Sherpa survey responses:
Internal coaches see training and certification as more important than experience. They favor university- based programs to private schools and they follow a published process more often than external coaches, by wide margins.
Why are internal coaches university-certified at a higher rate? External coaches are more likely to be veterans (10 years’ or more experience) by a margin of 40% to 20%. Internal coaches are more likely to have entered the field more recently, since university training became widely available.
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